The La Banderita Story
When Veronica Moreno, founder and president of Olé Mexican Foods Inc, emigrated to the United States from Mexico in 1977 at age of 21, she quickly realised the 'tortillas' available in her new country did not stand up to the flavoursome corn and flour ones of her youth.
Although Veronica had no professional training in food manufacturing, she had the key ingredients to start a successful business – a good idea, a quality product and a hungry market. As the Hispanic population grew in America over the 20th century, so did people’s appetites for Mexican cuisine. Mrs Moreno went from selling corn tortillas and chips to friends and locals out of her home in Atlanta, Georgia in 1988 to what is now a multimillion-dollar international company.
Today, La Banderita has grown to become one of America's favourite tortillas! Now La Banderita products are sold coast to coast across the USA in the best retailers and also distributed to many international markets around the world. A love for this type of food is seemingly ubiquitous around the globe, and Australia is now the largest market for La Banderita outside of the USA.
We are proud that La Banderita has also become one of Australia's favourite tortillas too! In addition to deliciously soft flour tortillas, La Banderita is excited to introduce two new products to Australia just in time for the Summer Fiesta entertaining season including authentic Totopos made from nixtamalised corn and sea salt; and La Casera yellow corn tortillas that are perfect for creating homestyle tacos or authentic dishes like taquitos.
"I love cooking Mexican food, whether it’s a quick snack, weeknight dinner or feeding the masses at 'Fiesta'. Simple dishes packed with flavour; Mexican is perfect for our Aussie lifestyle.
The key to delicious Mexican food is using authentic and quality ingredients, La Banderita products are the best on the market. Their tortillas are the softest and freshest available, once you have tried them, I promise you will never go back! I'm thrilled to be working with, and developing recipes for a brand so rich in history and authenticity, who places 'product quality' above all else. "